ASG investment thesis
The professional sports ecosystem represents a vast, diverse and rapidly expanding marketplace. With our ownership and operating history in sports across several decades, we firmly believe we can continue to source proprietary, best in class investment opportunities in assets where we can materially enhance value. The sports sector will continue to grow worldwide and we will be disciplined in maintaining a focus on teams, leagues, sports related media, sports tech and development rights with a primary focus on North America and Europe. As we have done to date, we will continue to collaborate with world class partners that will differentiate our value proposition and ultimately enable ASG, on behalf of its investment partners, to achieve market leading returns.
Our Investments
Seattle Kraken · National Hockey League
Leeds United · English Football League
Seattle Seawolves · Major League Rugby
Tmrw Sports · Indoor Golf Tour, led by PGA
Coachella Firebirds · American Hockey League
Stubhub
The Original Fit Factory
Seattle Super Sonics · National Basketball Association (1967–2008)
Seattle Storm · Women’s National Basketball Association
Seattle SeaDogs · Continental Indoor Soccer League